bwin’s foxy mascot sports new look

bwin.party digital entertainment’s Foxy Bingo has undergone a revamp with the launch of a more contemporary website backed by an extensive marketing campaign.

The upgrade to the Foxy Bingo website includes a selection of 60 new games along with an upgraded user interface, the company said.

A series of TV adverts, developed by creative agency Tricycle London, presents a hipper, funkier mascot Foxy in a purple retro-styled suit.

“We’ve managed to bring a bit of retro cool to the Foxy Bingo brand. A brilliantly fun location, some amazing choreography, all accompanied by an iconic 50’s track should make this another successful campaign for the lovable northern Fox,” said Matt Carter, creative director for Tricycle.

Joey Essex, an English TV personality known for his role in ITV2’s series “The Only Way Is Essex”, will feature in the marketing campaign which will also appear in various forms across online platforms.

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