Caesars enters U.S. sports betting market in Mississippi and New Jersey

The major US gambling group Caesars Entertainment announced its entry into New Jersey and Mississippi sports betting Monday, advising that two Atlantic City casinos in the group will start taking sports bets this week, and another two in Mississippi will do so in mid-August.

The gambling group told Associated Press that its Bally’s casino in Atlantic City will start taking sports bets at 11 a.m. Monday. Its sister casino in Atlantic City, Harrah’s will start taking sports bets on Wednesday.

The company says it soon will offer mobile sports betting, as well, although it did not outline a timetable for this.

Caesars said that by mid-August Harrah’s Gulf Coast in Biloxi and Horseshoe Tunica, both in Mississippi, will begin taking on-premises sports bets. The company says it may expand the mobile betting app to other states besides New Jersey, depending on its financial appeal.

Our readers will recall that Borgata and Ocean Resort in Atlantic City, along with two horse racing tracks, Monmouth Park, and the Meadowlands, also offer sports betting in New Jersey.

Mark Frissora, president and CEO of Caesars, said in an interview with AP:

“The recent Supreme Court ruling allows us to expand our sports betting digital and mobile offerings into new markets. We recognize that our customers expect exciting new experiences, which is why we will continue to offer new products through our mobile and digital platforms and inside our properties.”

Caesars said it will build full sports book facilities at Bally’s and Harrah’s over the next nine months. Temporary facilities have been set up in Bally’s for now.

The company is partnering with Scientific Games to offer sports betting technology through its OpenBet sports book.