Caesars joins the NHL sponsorship train

The National Hockey League’s New Jersey Devils have signed their second high-profile sponsorship deal in a week.

Following the news of a deal with William Hill, Caesars Entertainment will now too enjoy the promotional benefits of an affiliation with the ice hockey team.

Described as historic, the partnership will seemingly operate off the same base as that of William Hill with a presence at the Prudential Centre in which account activations will be supported but no betting available at windows or kiosks (see previous reports).

“Caesars Entertainment has enjoyed a long relationship with the New Jersey community,” said Chris Holdren, Chief Marketing Officer for Caesars Entertainment. “With the introduction of the Caesars Club Sports Lounge, we’re excited to expand our relationship and deliver our world-class hospitality and entertainment in a new part of the Garden State.”

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