Caesars mobile sports betting app launched in New Jersey
News on 7 Sep 2018
News on 7 Sep 2018
Thursday saw the New Jersey launch by Caesars Entertainment of its new mobile sports betting app, which has been integrated into the company’s existing casino app.
The app is available through the App Store and on CaesarsCasino.com for Android users. This move allows anyone in New Jersey who downloads the app to place bets on their favourite sporting events, including professional football – the season has just started.
They can also play over 400 casino games including slots, table games, and video poker.
“Since New Jersey decided to allow mobile sports betting, we have been working diligently to create the most engaging and fun mobile platform which provides users with the ability to place bets on their favorite sporting events,” said Mark Frissora, CEO and President of Caesars Entertainment.
“Players have the opportunity to earn and redeem rewards points through our Total Rewards loyalty program, which they can redeem for memorable experiences inside our world-class resorts. This launch further solidifies our investment into this exciting space.”
Scientific Games powers the Caesars Casinos & Sports mobile app. using Its OpenBet technology.
Following the Supreme Court’s PASPA ruling and receipt of regulatory approvals, Caesars began taking sports bets at two of its New Jersey properties as well as its two Mississippi properties.
As part of its sports betting growth strategy, Caesars plans to introduce retail locations and expand its mobile offerings in additional states when and if it becomes legal and economically attractive for Caesars to do so.
