Camelot reveals record digital lottery sales

UK National Lottery operator Camelot has reported a year-on-year increase in sales, with digital sales performing particularly well to reach a record £1.65 billion. Total sales last year were GBP 6.95 billion, up GBP 26.4 million.

On the digital front mobile sales reached unprecedented sales of GBP 700.6 million – more than 40 percent of total digital sales. The National Lottery app on the Android platform launched last year

Retail sales of GBP 5.3 billion continued to dominate the total at 75 percent of all sales.

Players were paid GBP 3.93 billion in prizes over the year, bringing total prize money paid out by the National Lottery since inception to GBP 67 billion.

Worthy causes benefitted from National Lottery largesse to the tune of GBP 1.66 billion last year…GBP27.3 million more than in the preceding year.

Camelot CEO Nigel Railton commented:

“Given that we had anticipated a further sales decline this year, our achievement in getting The National Lottery back into growth and delivering more money for Good Causes underlines the importance of the work we have been carrying out following the strategic review.

“It’s fair to say that sales benefited from a nice run of luck – particularly on EuroMillions with some incredible jackpots – but the strong foundations and new initiatives that we are putting in place have also started to play a part.”

“While there is much work still to do – and we’ll continue to face challenges beyond our control, such as continuing doubts over the economy and ever-increasing competition from the gambling sector – we’re confident that we have some really strong plans lined up.

“These include improvements to Lotto coming later this year to give our players a better winning experience.”