Carat wins lucrative online gambling contract

Rank Interactive, the gaming company that owns internet gambling operational brands Blue Square, Mecca Bingo and Grosvenor Casinos, has appointed advertising company Carat to handle its GBP 7 million media planning and buying account, reports Brand Republic.

The Aegis-owned agency won the account after a pitch against agencies including PHD and Initiative , with further contracts for PR and advertising agency activities still to be decided..

The bulk of Rank Interactive’s media buying has previously been handled in-house. Digital planning and buying, by Carat’s sister agency Vizeum, is not affected.

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