Cardinal House Group in horse racing data deal with Equotion ltd.

Cardinal House Group has entered into a white label agreement with Yorkshire-headquartered Equotion Ltd for the distribution of its sports betting predictor technology in the Australian, New Zealand and Asian markets.

Equotion will provide data analytics, web front end and back office services to Cardinal House Group Pty Ltd who will in turn market the service to its Australian, New Zealand and Asian clients.

Data services include predictive analytics on UK and Irish horse racing events with the addition of French, South African and American horse racing expected in the coming weeks.

“The sports prediction technology that the group [Equotion] has developed is exceptional,” Paul Carroll, chief executive of Cardinal House Group enthused. “Both groups are expanding, it’s the perfect time to join forces and complement each other’s growth strategy.

Our readers will recall Equotion appointed Graham Martin, the founder of Bonne Terre Limited, as non-executive Chairman in June 2016 after successfully completing a significant funding round.

“As the business moves onto a much more global footing, the opportunities for using this technology just get more and more exciting,” Martin, chairman of Equotion said. “We expect to become a significant global player in the world of sports analytics in the next few years with every deal done providing more capital to fund more research and development helping us become even better at what we do.”

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