Cashbet appoints commercial director

Cashbet, a California-based mobile-first real-money gaming platform provider and turnkey operator, has announced the appointment of a London-based commercial director, David da Silva as part of its international expansion plans.

Da Silva will focus on license sales of the CashBet mobile-first iGaming platform to real-money gaming publishers, the company revealed in a statement Wednesday.

Dr. Mike Reaves, CEO and co-founder of CashBet, said: “We are pleased to announce that David da Silva has joined CashBet as Commercial Director. CashBet is in a unique position, poised for global expansion through our platform technology and resources. With the addition of da Silva’s expertise to lead our efforts, we’ll further be able to drive the global expansion of our commercial licensing business.”

Da Silva said: “The experience, maturity and quality invested in the CashBet platform is clearly visible to any operator facing the demands of running a cost-effective real-money wagering business that is increasingly dominated by mobile players. I’m looking forward to the many discussions we will have with operators in 2016.”

Founded in 2012, CashBet operates on behalf of multiple brands in Europe and licenses its proprietary mobile-first platform to operators worldwide. Through its feature-rich platform, CashBet delivers player segmentation, bonusing, campaign management, and other patent-pending features to enable a profitable real-money gaming operation from start.

The company is licensed by the Alderney Gambling Control Commission and the UK Gambling Commission.