Cashbet launches in the UK market

CashBet officially launched its proprietary real-money eGambling platform in the UK market today (Tuesday) under an Alderney Gambling Control Commission licence.

A recent deal between CashBet and mobile developer Gamzio (see previous  report) was also realised with the launch of Gamzio’s “Casino Island Adventure”, the first game to go live on the platform.

CashBet is actively inviting game developers to launch on its mobile gambling platform, is seeking a New Jersey land-based casino partner to launch in to that market later this year and confirmed it is in discussions with several Atlantic City casinos for online expansion.

“Every publisher and developer we speak with is interested in entering the online gaming market, but is concerned about the barriers to entry, such as compliance and security,” said Mike Reaves, chief executive officer and co-founder of CashBet.

“We’re continuing to build the most trusted platform for mobile gambling, and we have a highly experienced team that deeply understands what ‘Real Money Play’ is all about. Given our experience and platform offering, we make it easy for developers to focus on making great games while accessing one of the largest growing markets worldwide.”

In related news, CashBet said it had signed agreements with UK gaming firm Reflex Gaming Limited that would see Reflex’ fruit machine games adapted to online for real-money play on mobile devices along with a deal with mobile games developer FuryWing.

“With CashBet’s proprietary platform and our unique gaming content, players will receive an unmatched mobile gambling experience. Keeping our players engaged is one of the key factors for ensuring our success in gaming,” said Quentin Stott, chief executive officer of Reflex Gaming Limited.

“Expanding our network of differentiated gaming content is a key goal for the company. We’ll continue to bring on leading development studios to achieve this,” concluded Reaves.

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