Cashmio takes on Fast Track CRM tool

Cashmio Casino is the first licensing partner of FAST TRACK’s customer relationship management tool (CRM).

FAST TRACK CRM provides casino operators with the ability to manage, automate and analyse all aspects of the player journey in one place and in real time.

“When searching for a CRM solution, we struggled to find the right product that matched our requirements as a brand,” Cashmio CEO Maria Boelius, said. “But after speaking with the team at FAST TRACK, it was clear the FAST TRACK CRM was the tool for us to achieve our objectives.”

Simon Lidzen CEO of FAST TRACK, said: “Cashmio has been a strategic partner for us, providing us with great insight in how we can provide FT CRM as a standalone product.

“Cashmio’s vision is clear; they wanted an efficient tool, with real time marketing capabilities and to remove the ad hoc requirements to drag lists and administrate multiple systems.

“This is how future operations are run, and this is what our tool is built for.”