Cashpoint in partnership with German ice hockey league

Online sports betting firm Cashpoint, a subsidiary of German gaming firm Gauselmann AG, has become a premium partner to the Deutsche Eishockey Liga’s (DEL) top division following agreement on a significant sponsorship deal.

DEL, a German professional ice hockey league which was founded in 1994, is an independently run league, fully owned and operated by its fourteen member teams.

Under the terms of the deal, DEL player jerseys will sport the CashPoint logo along with other promotional and advertising opportunities.

Michael Wondra, chief executive officer of Cashpoint said: “The DEL is one of the most attractive indoor leagues in Europe with fantastic teams, players and fans. As a sports betting provider, we see ourselves as a responsible partner and sponsor of the sport. As part of the re-regulation of the German sports betting market our timely positioning in high-coverage sports is essential. “

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