Casumo partners Kambi in social sports betting development

In a multi-year deal, B2B sports betting provider Kambi Group will support online gaming operator Casumo’s diversification into sports betting with a collaboration that will see the development of a gamified sports betting product.

The new sports product will primarily target casual bettors and betting virgin sports fans backed by a fun, playful betting environment.

Kambi’s Sportsbook will be integrated into Casumo’s proprietary platform ahead of the initial release of a football-focused mobile product, the result of a close collaboration in product and technology between the two companies.

“As one of the fastest growing and most innovative operators in Europe, I’m delighted to welcome Casumo to the Kambi network,” Kristian Nylen, Kambi Chief Executive, said.

“A combination of the Kambi Sportsbook and Casumo’s gamification expertise will attract a different player segment than what we’ve been used to, further strengthening the Kambi network.

“Moreover, this deal illustrates the flexibility of the Kambi technology, with Casumo widening the spectrum of operators currently adapting our technology to meet their own specific product and marketing requirements.”

Daniel Durrans, Head of Sportsbook at Casumo, commented: “This is an exciting and collaborative partnership across product and technology.

“Casumo is creating a brand new, more intuitive product experience for sports, built on Kambi’s leading sportsbook platform.”