Catena Media acquires BettingPro

Closely following its acquisition of German-focused Delilah Holdings’ MrGamez and Spielekiste assets last month, Catena Media has announced the further acquisition of sports affiliate BettingPro and related assets for a total consideration of GBP 13.9 million.

BettingPro is a publisher of sports news, tips and betting advice across a number of different verticals, with a focus on acquiring leads for regulated UK and Australian iGaming partners.

The acquisition includes a wide range of domains, including footballtips.com, bettingpro.com.au, livetennis.com, racingtips.com and freespins.com.

The purchase price comprises GBP 11.9 million paid upon completion of the transaction, and a further GBP 2.0 million to be paid six months after completion conditional upon a successful handover of the assets.

“This is a perfect example of an acquisition in line with our global growth strategy. It´s going to be a game changer within our sport segment, and we will be well positioned for an eventful 2018 which includes both Winter Olympics and World Cup in football,” Robert Andersson, chief executive officer of Cantena Media said.

“And, with the presence in Australia, we add another geographical market which we will use as a beachhead to grow our market shares in Asia Pacific.”