CG Technology partners Betradar

Sports data and digital content provider Betradar will provide CG Technology (formerly Cantor Gaming) subsidiary CG Analytics with access to a comprehensive package of pre-game and live odds data following a deal announced this week.

Under the terms of the agreement, CG Analytics will utilise Betradar’s data and digital content and distribute this content to CG Technology to enhance its In-Running wagering platform.

CG Technology will offer its enhanced In-Running product to partner and affiliate properties, including the eight race and sports books it operates in Nevada and international partner properties at Atlantis, Paradise Island in the Bahamas and Logrand Group in Mexico.

Lee M. Amaitis, president and chief executive officer of CG Technology said:  “Through this agreement we will build on our successes in In-Running wagering and create a comprehensive, interactive data package that combines speed, accuracy and increased In-Running props, offering our customers a product that is unprecedented in the marketplace.”

“We are very pleased to welcome CG Analytics as a new partner of Betradar’s pre-game and live odds service,” added Erik Lorenz, Managing Director of Sales at Sportradar.  “We are convinced that together we can shape future developments and play an active part in the creation of an even more exciting sports betting offering that is unparalleled in the U.S. marketplace.”

Related and similar