Change of name for Unibet holding group?

The directors of the publicly-listed European online gambling group Unibet have advised shareholders that they are considering a name change to Kindred Group plc in order to improve “synergy, clarity and flexibility” for the larger group.

Chairman Anders Ström explained in an advisory to investors:

“In this rapidly changing industry, clarity is essential. This is why we now propose to change the name of our group company, thereby avoiding confusion and creating better conditions for our future growth. This is a minor and predominantly internal change as all the customer facing brands, such as Unibet, MariaCasino, Bingo.com, Stan James and iGame will remain the same. The change only relates to the group name.”

Unibet Group CEO Henrik Tjärnström, supported the name change, observing:

“Introducing a group name separate from our consumer facing brands will provide us with the necessary strategic flexibility to ensure we remain at the very forefront of our industry.”

Shareholders will be asked to approve the change at an extraordinary general meeting scheduled for December 6.