Change of branding for World Lottery Club
News on 21 Jun 2018
News on 21 Jun 2018
The Isle of Man-based lottery betting business Annexio has launched its new flagship consumer brand LottoGo.com, replacing the company’s World Lottery Club product.
Annexio founder and director Tom Brodie said in a statement Thursday that LottoGo.com will replace the World Lottery Club brand developed over the past six years and which is currently experiencing record growth in customer acquisition and revenue, paying tens of millions of pounds in winnings since inception.
Brodie says the transition is a result of a decision to introduce a brand that reflects the personality of its products.
“We are rebranding to make our consumer proposition more exciting, more vibrant and easier to understand,” he said, adding that the company expects the brand change to attract more customers.
The launch of LottoGo.com coincides with the relocation of Annexio’s headquarters to new offices at Fort Anne, overlooking Douglas Bay. The company, which is licensed to operate in the Isle of Man, the UK, and Ireland, has seen a rapid expansion in its staff numbers as the business has grown, Brodie revealed.
