Cheza launches sports betting operations in Kenya
News on 20 May 2017
News on 20 May 2017
Online sports betting operator Cheza Gaming has launched in the Kenya market, featuring in-play betting through its ‘Hela 5’ offering.
In one example, the company notes that a player who successfully wagers that a goal will be scored within the next few minutes could win five times their bet.
“With two groups of potential players in the market today; players who play, but are underwhelmed by the current gaming experience and, second, people who want to play but find sports betting complicated, Hela 5 offers a solution to this with a simple, easy and fun approach to betting,” said Cheza Gaming CEO Barney Barrow.
Players will be able to register and make their predictions through three channels; online, SMS or USSD. Other hela brand games that the company plans to release into the market in the coming weeks include Vuvuhela, a sport betting solution and helasports, a sport content platform available online, on SMS and mobile app.
