Churchill Downs launch BetAmerica in New Jersey market

Churchill Downs Incorporated (CDI) has launched its BetAmerica Sports Betting and Online Casino brand in New Jersey through its partnership with Golden Nugget Casino.

“We are excited to introduce our online BetAmerica Sportsbook and online casino platform to New Jersey residents,” Bill Carstanjen, CEO of CDI, said.

“We look forward to delivering innovative, state-of-the-art products that we believe will exceed our customers’ expectations by leveraging our deep experience as the leader in online horse race wagering through our TwinSpires platform.”

CDI originally launched its inaugural sportsbook under the BetAmerica brand at its Harlow’s Casino Resort & Spa in Greenville, Mississippi, and Riverwalk Casino Hotel in Vicksburg, Mississippi in August, 2018.

BetAmerica offers both slot and table games from content suppliers that include IGT PlayDigital, NetEnt, Spin Games, Everi, Konami, and others.