UK based event organizer of the popular international gaming industry exhibition ICE, held annually in London, will expand out of the UK for the first time into Africa with the creation of ICE Africa in October 2018.
The strategic decision follows a successful Gaming Africa conference which will now transition into ICE Africa and comprise an exhibition and co-located ICE VOX style conference to fast-track development in the domestic industry.
“We launched in Africa following requests from the industry for us to develop and organise a professional showcase that Africa could be proud of,’ commented Kate Chambers, managing director of Clarion Gaming.