Spanish multinational gaming company Codere Group has signed a three-season sponsorship agreement with Real Madrid Football Club (RMFC) until 2019.
As official betting partner to RMFC, the partnership will raise Codere’s brand awareness in both local and international markets.
One of the most well-known and widely supported football club’s in the professional football world, RMFC was estimated to be worth around Euro 3.24 billion in 2015 reporting annual revenues of Euro 577 million.
“Our club is admired by millions of people for what our institution represents,” Emilio Butragueño, chief institutional relations officer for RMFC, said.
“It is synonymous with success but is also identified by its code of values. That is why it is so important to choose our partners well and today we have the honor to present an alliance with Codere, with which we share the starting point: a Madrid firm with universal vocation.”