Football and sports jackpot firm Colossus Bets has gone live with Nigerian-based operators 1960Bet and NairaBET.
Colossus Bets will be localised for the Nigerian market, one of the most populous countries on the African continent with an official population estimate of 184 million in 2015. The Nigerian version of Colossus Bets’ headline weekly pool will be presented as Nigerian Naira 1,000,000,000.
“With partners now live in 3 continents, soon to be 4, betting firms everywhere are realising the massive potential of lottery-sized sports betting pools, together with the hugely engaging partial cash-out feature which we have developed and patented,” Bernard Marantelli, founder and chief executive officer said.
Dotun Ajegbile, founder and chief executive officer of 1960Bet believes the product is a perfect fit for the African market because of its customer’s passion for European football along with partial cash-outs and global liquidity.