Colossus Bets strikes deal with SIS for British & Irish greyhound racing

Leading multi-channel supplier, SIS (Sports Information Services) has reached an agreement with award-winning sports pools operator and provider, Colossus Bets, to provide Colossus with British and Irish greyhound racing content.

SIS will provide Colossus with a market leading portfolio of over 33,000 greyhound races per year. The premium greyhound content consists of more than 53 meetings per week from British tracks, including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford, as well as Irish action from Curraheen Park, Kilcohan Park, Kilkenny, Limerick, Mullingar, Tralee and Youghal.

The agreement will enable Colossus to offer greyhound racing jackpots for the first time, together with live streaming of the races. These new jackpots will bring to a new audience the Colossus full set of USPs of big jackpot prizes, Cash Out and Syndicates ‘crowdbetting’ functionality.

Colossus’ CCO, Eva Karagianni-Goel, said: “We are excited to partner with SIS to give our customers and B2B partners access to top quality greyhound races. Offering greyhound racing furthers our objective of providing a full suite of sports jackpot pools.

“Colossus jackpots will significantly upgrade the greyhound betting experience with unique product features never before combined with this content, which can also grow interest for the sport as a whole.”

Sandra McWilliams, Sales Director at SIS, said: “We are delighted to partner with Colossus to supply our British & Irish greyhound content to them and their B2B partners.

“Their customers will now have access to some of the best greyhound racing from Britain and Ireland, which is sure to drive increased engagement and revenues for the operator.”

Source: Press Release