ComeOn online casino opts for new player protection system

The UK anti-fraud technology firm Featurespace has announced that its ARIC platform has been taken on board by Cherry group online casino subsidiary ComeOn.

The collaboration sees ARIC integrated into ComeOn’s system across seven different casino and sportsbook brands in the international CO-Gaming Ltd group, helping to repel fraud attacks without impacting the customer experience, the company claims.

The Featurespace technology detects anomalies in behaviour for fraud and risk management, and was created out of Cambridge University’s Engineering Department, co-founded by experts in applied statistics, Professor Bill Fitzgerald and Dave Excell.

ComeOn director Jovin Genovese said in a statement Friday:

“Following an extensive global search for a fraud system that would identify new types of fraud as they occur, we chose ARIC because it far outweighed anything we had seen. Working with Featurespace ensures that our customers are protected.”

Featurespace CEO Martina King says that her company has deployed ARIC to organisations that have services or products deployed in over 180 countries. The client list includes Betfair, Vocalink/Zapp, Camelot, William Hill, and TSYS, the largest third-party processor of Visa and MasterCard credit cards in the US.

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