Comtrade to provide new platform for Superbet

Online gambling technology and software provider Comtrade Gaming announced this week that it is to supply its iCore – The Enterprise Gaming Platform to online sports betting firm Superbet.

Superbet is a prominent global operator and part of the industry-leading Superbet Group.

“Having the right platform technology is a key component for our growth strategy,” Sacha Dragic, CEO and founder of Superbet said in a press release Monday.

“We have been investing heavily in our own sportsbook technology and now combining this with Comtrade Gaming’s back-end platform gives us a market leading technology stack. Comtrade made a big promise on a very aggressive migration deadline and we have been very impressed with their commitment to deliver it on time.”

Comtrade Gaming’s iCore platform manages multi-channel operations to integrate retail and online operations. From a single-back office tool, iCore’s platform capabilities include scalability for the highest player volumes and customisation properties for an agile market strategy. Customised along operator preferences to integrate all products additions and service providers, the online gaming platform manages multi-channel activity for an operator’s digital operating model.

iCore extends an operator’s multi-brand strategy with features such as automated bonusing, detailed player segmentation and reporting features to optimise player acquisition, retention and reactivation campaigns. Reporting modules consolidate management priorities and enable operators to create and monitor roadmaps for multi-channel and online strategies.

“We are absolutely delighted to be chosen as Superbet’s platform partner,” said Steven Valentine, director of Interactive at Comtrade Gaming. “Superbet’s plans are some of the most ambitious I have seen.”

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