Connextra for Sportsbet

Data-driven software solutions provider Betgenius has licenced its Connextra adserving product to Paddy Power’s Australian subsidiary Sportsbet.com.au.

Connextra will allow Sportsbet  to dynamically serve live odds, data and promotions into its advertising campaigns through the adserving product that Betgenius claims serves over 8 billion adverts per month.

Dave Watkins who heads up Connextra Sales, said: “We are very pleased to be working with Sportsbet.com.au and look forward to building on a new relationship with them. This Australasian market is hugely important for us and we are very happy to be providing our Connextra ad serving product to another bookmaker in this region.”

Luke Rattigan, commercial director at Sportsbet.com.au, added: “We are excited to be working with Betgenius and incorporating the Connextra platform into our new marketing campaigns. We are looking forward to reaping the benefits of this product and our new relationship with Betgenius and testing the technology’s capabilities.”

In related news, Sportsbet.com.au has become the official betting partner of the Professional Rugby League football teams Newcastle Jets and the Newcastle Knights in a sponsorship deal signed this week.

The deal secured through the Hunter Sports Group will see Sportsbet enjoy stadium signage, online advertising and access to offer member promotions

The partnership includes a Jets and Knights celebrity placing a bet each week at Sportsbet during their respective season, and the winnings donated to their chosen charity at season’s end.

“It is fantastic to secure another major national brand across the Knights and Jets,” said Hunter Sports Group chief executive officer Troy Palmer.

Cormac Barry, chief executive officer of Sportsbet added: “We are extremely pleased to be partnering with the Hunter Sports Group and look forward to contributing to the many charity groups that will be involved in this partnership.”

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