Coral launch Sports Rodstein TV campaign

GVC Holdings’ Coral brand has launched its new TV Campaign ’Sports Rodstein’ starring US comedian Danny McBride in the run up to the football World Cup.

Developed by UK creative agency Alpha Century London, the campaign centres on the World’s biggest, if unworldly, sports fan, Sports Rodstein.  The underlying message urges fans to think smart and make informed choices when betting.

The 60-second TV ad, will run across multiple platforms including TV, print, digital, point-of-sale and social media.

“We wanted the campaign to create distinction from that of other brands,” Alexis Zamboglou, marketing director for Coral, said. “In the same vain as Super Bowl half-time ads, Coral is hoping to utilise the huge Champions League audience by creating an ad which speaks to the UK and taps into their emotion when they’re at their peak.”

“Sports betting and gaming is fun and exciting and the aim was to capture this in the new ads. We think Sports Rodstein will resonate with sports fans.”

Watch the TV ad here.

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