English professional association football club Sunderland AFC and Coral have partnered in the latest sponsorship.
Under the terms of the deal, Coral will provide Sunderland’s Stadium of Light with a comprehensive match day betting service for every league and cup game throughout the 2017-18 season.
In addition, Coral will gain a presence on Sunderland AFC’s website and social media channels to support betting activity prior to all games, as well as a package of match-day advertising and branding opportunities.
“As a leading UK name in their field they [Coral] will ensure that our supporters can access a premium in-stadium service for all their match day betting needs and we look forward to working alongside them,” Sunderland AFC’s head of communications, Louise Wanless, said.