Coral relaunches on Playtech platform

The Gala Coral Group has announced the launch of its sportsbetting website Coral.co.uk on the Playtech platform, part of an exclusive 10-year platform provider agreement between the two companies signed last year.

Gala Coral moved its two major brands, Gala Casino and Gala Bingo, to Playtech’s software and has recently concluded the migration with Coral.

The Company will be able to customise and personalise content and bonus offerings across the entire product through the adoption of Playtech’s IMS as their sole central management system.

The newly launched website includes all of Playtech’s products, such as Casino, Bingo, and Poker and uses GTS to aggregate third party content while Playtech subsidiary Mobenga is delivering the mobile offering.

Shay Segev, Playtech chief operating officer, said, “It is with great pleasure that we conclude our successful effort to support Gala Coral Group on all product verticals and in all channels.  Their distinguished brands further strengthen our position as the leading software provider in the industry, and this partnership has been a strong indication of businesses’ growing desire to centralise their products, services, and operations under one platform to increase brand loyalty.”

Carl Leaver, Gala Coral Group’s chief executive officer added, “We are very pleased to have completed our migration to Playtech’s platform and products.  Having a single wallet will enable us to be more effective at growing our customers’ loyalty and increasing cross-sell.  Additionally, with this modern, flexible technology, we will be able to continue developing our offering in line with our customers’ needs in a dynamic, low cost way.”

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