Cricket sponsorship for Betway

Online gambling group Betway has announced its first cricket sponsorship, as official betting partner deal with Cricket West Indies (CWI).

The agreement allows the company to position its brand at all Windies international Home Series matches, and the operator will additionally benefit from branding on the CWI website and across its social media channels until the end of the 2019 season.

Betway’s Anthony Werkman, said: “We are committed to partnering with a wide-range of sports and are sure that this partnership will prove to be a successful one. We are really looking forward to all the action.”

CWI’s commercial and marketing director, Dominic Warne, added: “This new partnership will enable further investment in our cricket programmes at every level, including the education of professional cricketers as they build their careers at home in the Caribbean and on the global stage.”

The news comes just weeks after Betway announced shirt sponsorship deals for La Liga trio Levante U.D, Deportivo Alaves and C.D Leganes ahead of the upcoming Spanish season (see previous reports).

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