Crownbet clinch Rugby League World Cup partnership

Crownbet has been named official wagering partner of the Rugby League World Cup 2017 (RLWC17) receiving extensive integration and branding opportunities via the tournament’s digital and social media channels as well as across several other RLWC assets.

In addition, CrownBet and the RLWC2017, which will be co-hosted by Australia and New Zealand, will collaborate on consumer promotions and activities, providing Rugby League fans with unique experiences and prizes throughout the tournament.

RLWC17 General Manager – Commercial and Marketing, Rohan Sawyer, said: “The 2017 Rugby League World Cup will be the biggest sporting event in Australia this year, being played in all corners of the country, so it’s fantastic to have the support of Australian-owned company CrownBet.

“CrownBet punters love Rugby League, and will be eager to watch the world’s best players battle it out for world supremacy,” added CrownBet Chief Marketing Officer, Ed Owens.

“This partnership allows Crownbet to target its message to an engaged Rugby League audience through innovative channels and opportunities, and we look forward to being part of the game’s marquee International event.”

The RLWC2017, featuring 14 teams, twenty-eight games and thirteen cities, is expected to be the biggest event in the region during 2017 with an estimated attending event record of 450,000 fans.

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