Crownbet takes a classier approach to advertising

Australian online sports betting operator CrownBet has launched a new television campaign Downunder based on the proposition that the company’s mobile offering is a superior and classy gambling experience.

Devised by the Australian creative agency The Monkeys, the integrated campaign emphasises CrownBet’s ability to offer punters access to a world of premium rewards, and a world-class and more sophisticated digital product experience.

Directed by Ben Gregor through Finch, the campaign stars Aussie actress Nicky Whelan and cricket legend Ricky Ponting and is set to run this month across broadcast, digital, press and outdoor.

CrownBet chief marketing officer Ed Owens said: “CrownBet is setting a new tone and standard in Australian betting.”

See the preview material here: