Cyberworld Studios, Inc., a Salt Lake City-based subsidiary of the publicly listed Direct Equity International, Inc., announced Wednesday that it is investing in the online social gambling market.
The company has partnered with an unidentified U.S. games developer and says it hopes to cash in on the lucrative and growing vertical.
Cyberworld CEO, Macleans Geo-Jaja, said, “We hope to bring real-time legal gambling to our customers in a way that will provide them an inviting, social setting that will be easily accessible and exciting. We hope to pair the excitement of Vegas casinos with the fun of competing with friends and making new friends.”
The main objective of the initiative is to offer poker and other competitive games while allowing players to interact socially.
“Our research indicates that there is a significant number of players that do not wish to engage in any intense gambling but would rather make and meet new friends in a social environment online or through their smart technology,” said Geo-Jaja.
The innovative games will have various social features including romantic styles and references. Screens will place more emphasis on access to chat rooms, connecting and interacting with other users, search functions and sending likes etc. Players will be allowed to remain logged on while they mingle but may remain idle at tables while active in other areas of the game.
Cyberworld is essentially an apps developer, publisher and investor in a variety of e-commerce sectors.