Asian-based Dafabet has become title sponsor of the 2015 World Cup of Pool scheduled to run later this month at the York Hall in London.
The event will broadcast for six days live on Sky Sports in the UK, ESPN3 in the USA, ESPN Latin America as well Sky in New Zealand, CCTV (China), Nova TV in the Czech Rep & Slovakia, Viasat (Scandinavia & Bulgaria), Fox in Greece, Turkey, Israel, Cyprus and Malta and finally OSN/Showtime across the Middle East.
In addition the Dafabet World Cup of Pool is syndicated around the world as 31 x 1 hour programmes by Matchroom Television.
“We’re very pleased to be title sponsors of the 10th World Cup of Pool on its return to London,” John Cruces, Head of Marketing Operations at Dafabet said. “With our head office being based in the Philippines we know the sport very well and wish all the players the best of luck as the action unwinds at the famous York Hall.
“With Dafabet’s key markets being Asia and the UK, this partnership allows us to connect with pool followers on an international basis to give Dafabet increased exposure across a global platform.”