Fulham Football Club has signed a “record” two-year shirt sponsorship deal with online betting operator Dafabet.
The announcement of Dafabet as ‘Main Team Sponsor’ coincides with the launch of the Club’s new 18/19 Home and Away Kits which will carry the Dafabet logo displayed on the front of the playing shirts, worn by the First Team for the 2018/19 Premier League campaign and the Fulham FC Women’s team.
As well as shirt branding, Dafabet will enjoy a brand presence around Craven Cottage on matchdays and across the Club’s social media and digital channels. There will also be engagement opportunities for Dafabet to reach Fulham’s domestic and international fan base.
John Cruces, Head of Sports Marketing and Sponsorship at Dafabet, said: “We’re very proud to announce our partnership with Fulham Football Club who are steeped in tradition being London’s oldest club. Being one of the most recognised Asian brands it was very important to us to continue to be seen in the most watched league in club football, especially seeing more new gaming brands entering football of late.
“We’ll be bringing the highest level of experience to the partnership and will engage with both the club and fans, working towards common goals. It goes without saying we look forward to forming a successful relationship, roll on the new season.”