Dafabet is compiling an impressive sponsorship portfolio as it replaces Bidvest as principal sponsor to English premier league football club Sunderland AFC.
Dafabet branding will appear on Sunderland’s home and away shirts from the beginning of the 2015/16 season along with significant marketing opportunities.
“Our regional identity sits proudly at the heart of Sunderland AFC but increasing our global footprint is also key as we look to continue to grow and strengthen the football club for the future,” Sunderland chief executive, Margaret Byrne said.
“Our partnership with Dafabet will open up new markets for us and we welcome them warmly to our Sunderland family.”
Dafabet secured another high profile sponsorship with English professional football club Blackburn Rovers for the 2015/16 season last month. The company currently serves as main club sponsor for Aston Villa FC and International betting partner for Everton FC .