More daily fantasy sports white labels on the way

The business-to-business sector in the daily fantasy sports vertical is set to become more competitive with the announcement by the GameDay Studios – Uptown partnership that it is about to launch a Europe-facing white label DFS platform branded Manager Duel.

A spokesman for the partnership said that the platform would offer wider player liquidity because it would allow players from other white label networks to participate.

Uptown is the first of many future partners that Ireland-based GameDay plans to do business with. The company is aiming to provide new DFS revenue earning opportunities to a range of businesses that includes sportsbook operators, land gambling enterprises, media organisations and even database companies.

Uptown is a Danish company experienced in player acquisition and has committed to delivering at least 3,000 new players a month to the Manager Duel platform.

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