Danske Spil launches new brand with SBTech

Danish state lottery Danske Spil has gone live with a new betting and gaming brand YouBet Denmark in partnership with SB Tech.

YouBet will complement Danske Spil’s existing online sports betting and casino offerings with a new site powered by SBTech’s full platform solution.

The new site will target fresh sports betting demographics with dynamic, cutting-edge features and competitive pricing, SBTech said, and will also include a best-of-breed casino hub with more than 1,000 gaming titles and live casino products.

In addition, Youbet will also benefit from SBTech’s Chameleon360 iGaming platform, providing it with advanced player management services, high-end analytics, strong anti-money laundering and responsible gambling features, robust regulatory reporting and streamlined payments.

“We are now taking the next step towards faster growth by adding a new brand to our portfolio, targeting players who demand a deep sports and casino offering,” Niels Erik Folmann, CEO of Danske Spil, said.

Richard Carter, CEO of SBTech, added, “I look forward to working closely with Danske Spil and to building the success of this exciting new brand. This partnership is another major milestone for SBTech as it establishes itself as the leading provider of fully managed platform solutions and services to state lotteries and major operators in regulated markets worldwide.”

Danske Spil’s existing offer recorded almost Euro 660 million in gross gaming revenues (GGRs) during 2017 while the Danish regulated market recorded industry-wide GGRs across sports, online and land-based casinos and gambling machines of Euro 792 million over the same period, with betting contributing the highest GGR of all the verticals at Euro 308 million.

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