Danske Spil to sponsor Danish Football Association

The Danish state-owned gambling monopoly Danske Spil has announced that it is to sponsor under-21 football teams affiliated with the Danish Football Association in a four-year partnership commencing early next year.

Danske Spil will replace Tipico in the role and will be the Association’s official betting partner, joining a sponsorship list that includes brewer Carlsberg, sports clothing manufacturer Hummel and retailer Sportmaster.

Company spokesman Erik Folmann said that the agreement was one of the largest sponsorship deals the company has signed, and that Danske Spil is committed to boosting social and grass roots football initiatives in Denmark.

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