Dazn clinches second major deal in a week
News on 23 Oct 2018
News on 23 Oct 2018
Following Dazn Group’s (formerly Perform Group) landmark deal with LaLiga last week (see previous reports), the company has announced a second with Golden Boy Promotions.
The five-year deal will cover Mexican professional boxer Saul “Canelo” Alvarez’s next 11 fights streamed on Dazn’s live and on-demand service.
The contract is being described as the richest in sports history and is estimated at a minimum $365 million.
In addition, DAZN will gain access to Golden Boys’s fight library which include Alvarez and Oscar De La Hoya’s careers.
“This is only from my hard work,” Alvarez told ESPN this week. “The most important thing to me was being able to give the fans the opportunity to see me fight without having to pay the $70 or $80 for my fights on pay-per-view. That was the most important thing, more important than what I am making.”
DAZN reportedly charges a monthly fee of around $9.99.
“We are thrilled to be exclusive partners with Golden Boy Promotions and Oscar De La Hoya,” John Skipper, executive chairman of DAZN Group said. “By bringing Canelo’s fights to DAZN, we will turn his pay-per-view success into a growth engine for subscribers – a truly transformational moment for our business and the entire industry.”
Through the partnership Golden Boy Promotions will put on ten fights per annum, exclusively streamed live by DAZN from 2019 in countries such as Japan, Germany, Austria, US, Canada, Switzerland and Japan.
“This is easily one of the best days in the growing history of Golden Boy Promotions,” said Golden Boy Promotions chairman and CEO Oscar De La Hoya. “We are committed to making this sport as accessible as possible and at an affordable price for all the fans.
In related news, Perform Group Financing PLC addressed speculation regarding a potential “spin-off” of Perform Content from the DAZN Group.
Readers will recall a recent company rebrand in which the company split into two distinct divisions, DAZN consumer facing division, and Perform Content B2B division.
The group acknowledges it has initiated a review on strategic alternatives for the Perform Content division and has appointed PJT Partners LP to assist.
News on 23 Oct 2018
Following Dazn Group’s (formerly Perform Group) landmark deal with LaLiga last week (see previous reports), the company has announced a second with Golden Boy Promotions.
The five-year deal will cover Mexican professional boxer Saul “Canelo” Alvarez’s next 11 fights streamed on Dazn’s live and on-demand service.
The contract is being described as the richest in sports history and is estimated at a minimum $365 million.
In addition, DAZN will gain access to Golden Boys’s fight library which include Alvarez and Oscar De La Hoya’s careers.
“This is only from my hard work,” Alvarez told ESPN this week. “The most important thing to me was being able to give the fans the opportunity to see me fight without having to pay the $70 or $80 for my fights on pay-per-view. That was the most important thing, more important than what I am making.”
DAZN reportedly charges a monthly fee of around $9.99.
“We are thrilled to be exclusive partners with Golden Boy Promotions and Oscar De La Hoya,” John Skipper, executive chairman of DAZN Group said. “By bringing Canelo’s fights to DAZN, we will turn his pay-per-view success into a growth engine for subscribers – a truly transformational moment for our business and the entire industry.”
Through the partnership Golden Boy Promotions will put on ten fights per annum, exclusively streamed live by DAZN from 2019 in countries such as Japan, Germany, Austria, US, Canada, Switzerland and Japan.
“This is easily one of the best days in the growing history of Golden Boy Promotions,” said Golden Boy Promotions chairman and CEO Oscar De La Hoya. “We are committed to making this sport as accessible as possible and at an affordable price for all the fans.
In related news, Perform Group Financing PLC addressed speculation regarding a potential “spin-off” of Perform Content from the DAZN Group.
Readers will recall a recent company rebrand in which the company split into two distinct divisions, DAZN consumer facing division, and Perform Content B2B division.
The group acknowledges it has initiated a review on strategic alternatives for the Perform Content division and has appointed PJT Partners LP to assist.
