Degree 53 launch new bespoke online sportsbook for Goldchip

Manchester-based digital agency Degree 53 has announced the successful launch of a premium sportsbook platform for bookmaker Goldchip.

The new end-to-end, fully bespoke sports betting platform was built from the ground up alongside a  sportsbook website and two apps catering for iOS and Android device users taking Goldchip’s phone-based business into the digital sector and enabling the operator to scale in the future.

In addition, Degree 53 has completely rebranded the bookmaker to reflect its expanded product offer.

“We’re very happy with how they’ve [Degree 53] evolved our brand and moved our services into the digital environment,” Stephen Smith, managing director at Goldchip said. “We work with high value customers, so it is important that our product exceeds their expectations, reflects our premium offering and provides an excellent betting experience across all channels.”

“Goldchip’s sports betting platform is one of our biggest projects to date and I’m really proud of what we’ve achieved,” added Andrew Daniels, managing director of Degree 53.

“More operators are looking to move their services onto an in-house platform with a fully bespoke design. It’s a substantial undertaking, but it offers more control over what they can offer their customers and is much more rewarding in the long run. There are many more great opportunities for Goldchip to expand on their platform, and we look forward to working with them in the future and help them grow.”

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