Denver Broncos launch interactive bingo

American football league club, the Denver Broncos, have launched an interactive digital bingo game through a partnership with Sideline Sports for the 2017 NFL season.

Dubbed ‘Broncos Bingo’, the game has been integrated in the Denver Broncos 365 app by Verizon and offers gameplay sponsored by Coca Cola.

“By adding Sideline Sports’ bingo to our app and partnering with Coca-Cola we’re excited to give our fans the opportunity to win prizes and engage with our games as they happen on the field,” Ben Hunt, director of digital media for the Denver Broncos, said.

“Coca-Cola has been collaborating with the Broncos to connect our brands with Broncos Fans and enhance their fan experience,” John Sprogis, regional marketing director for Coca-Cola North America, added. “One of our objectives this season with the Broncos was to find ways to enhance social and digital engagement with Broncos fans. We are very excited to collaborate with the Broncos on this digital bingo game.”

Broncos Bingo offers cash prizes of $500 along with, club and Coca Cola memorabilia.