Digitain secures deal to upgrade 21Bet sportsbook

Multi-channel casino and sports betting platform provider Digitain has revealed that Malta-licensed online casino and sportsbook operator 21Bet has been successfully migrated to the Digitain fully managed sportsbook solution.

21Bet is operated by Aureate Gaming Solutions Ltd and is the official shirt sponsor of Waterford FC. Under the agreement, Digitain provided its API technology for 21Bet’s online operations including a new improved version of its sportsbook, with features that include cash out, edit my bet, and express bonus and the latest promotional tools for player marketing acquisition and retention.

Digitain CEO, Suren Khachatryan, said in a statement Friday:

“21Bet is a growing brand in Europe and Digitain’s frictionless API integration along with our fully managed Sportsbook will deliver enhanced user experience and over 30,000 real live monthly events and full coverage of the most popular sports in Pre-match and Live Betting, and cash out options.

“21Bet will also have access to the latest World Cup content zone, including team news, standings, and head-2-head to further engage players throughout this year’s largest betting tournament.”

James Hudson CEO at 21bet, said: “Our company’s vision is to have the optimal strategic partnership with our technology providers. Digitain has a proven international and European market expertise, and their technology allows our brand to be agile and flexible, and in control of our roadmap to adapt to ever-changing market conditions and player preferences.”

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