Digital accounts for third of Veikkaus total sales

Finnish gaming operator Veikkaus’ full year 2013 results reveal its digital sales now account for more than a third of its total sales.

Key performance indicators for the full year 2013 period include:

–           Profit of Euro 506.3 million, up 1.1 percent over FY2012
–           Net sales totaled Euro 1 858.4 million, up 4.6 percent over FY2012
–           Registered players increased by 5.1 percent to 1.54 million
–           Digital sales rose 36.3 percent of which the mobile channel accounted for over 10 percent
–           Net sales in sports betting was Euro 403.9 million, up 8.5 percent
–           Net sales in other games totaled Euro 657.4 million

Veikkaus said a combination of stellar growth in its digital channel, with special mention of live betting, and improved performance and cost-effectiveness has driven its results in a challenging environment.

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