Digital boosts growth at Svenska Spel in Q1-2018 performance
News on 29 Apr 2018
News on 29 Apr 2018
According to Q1-2018 performance statistics released Friday by gambling regulator Lotteriinspektionen, Sweden’s national gambling operations achieved online and land turnover growth of 2.8 percent year-on-year at SEK 5.63 billion.
SEK 4.13 billion was generated by locally licensed digital and land activity, a 1.1 percent y-o-y overall decline in turnover, whilst internationally licensed operators accessing the Swedish market reportedly achieved turnover growth of 15.3 percent over the quarter to reach to SEK1.5 billion, grabbing a 27 percent share of the market – 4 points better than the same period last year.
State-owned gambling group Svenska Spel total turnover rose 1.4 percent in the first quarter to reach SEK 2.1 billion, with digital operations recording growth of 24.8 percent, outperforming land activity, which declined 6.1 percent in turnover terms over the quarter.
Online activity now comprises almost 30 percent of Svenska Spel overall turnover.
The stellar performer in the gambling group’s digital activity was mobile, which recorded growth of 52 percent, thanks primarily to a new app for its Oddset sports betting product.
Lotteriinspektionen reported that horserace betting monopoly operator ATG posted online turnover growth of 11.3 percent in Q1-2018, but its land-based operations fared less well with a decline of 7.8 percent
Digital betting made up over 60 percent of ATG quarterly turnover of SEK 982 million .
Swedish lottery turnovers fell across the board in the quarter, with SAP/SSU the worst performer with an almost 20 percent decline to SEK 49 million. IOGT-NTO was down 11.6 percent at SEK 62 million; Folkspel down 8 percent at SEK 128 million; and Postcode down 12 percent at SEK 549 million.
