Digital Sports Tech inks Russian deal

Digital Sports Tech reports that it has secured another operator for its popular Player Prop betting product in a deal that represents its first entry into the Russian market.

The agreement is with Fonbet, Russia’s largest sportsbook operator, and the deal provides for the integration of the product into Fonbet’s online sportsbook, with the user interface translated into Russian, including player names.

Player Props allows users to create and customise their own bets on player performance across a range of statistics and sports in real time. Fonbet players will also be able to take advantage of the supplier’s new browse bet functionality, which points users to player proposition bets rather than having to always individually create same.

Ari Lewski, executive director of Digital Sports Ltd, said in a company statement announcing the agreement:

“We have had our sights set on the Russian market for some time now, so to be able to partner with the country’s largest sportsbook at such an early stage in our company’s lifespan is testament to the value Player Props brings. Not only do sport bettors want to bet on player performance, they are also seeking a more tailored and individual experience from their sportsbook sites, and our Player Props product ticks both those boxes.”

Alexandra Sergeeva, Fonbet CMO, said: “Digital Sports Tech have brought to the market a very innovative and exciting new sports betting product that opens up what we see as a big growth area within the industry – player performance betting.”

The sports currently available via the product include football, basketball, American football, baseball, Australian Rules football and rugby league.