Digital Sports Tech in LatAm deal with Caliente

Sports betting B2B product provider Digital Sports Tech (DST) has expanded into the Mexican market with Caliente.

DST has agreed a deal in which it will provide Caliente its Player Proposition Betting product, apparently a first for the LATAM region.

“Latin America is a significant sports betting market and we’re really excited to be able to offer our game-changing player proposition betting product to Caliente, another highly-respected, tier one sportsbook,” Ari Lewski, executive director of Digital Sports Tech, said.

“We’re also excited by the fact that Caliente is a very U.S. sports-focused operator because that’s where we believe our player props product comes into its own, given the stat-heavy nature of the sports and keen following by fans of the players and their statistical performances.”

“Digital Sports Tech’s Player Props product is going to be a great addition to our sportsbook offering, as it caters very nicely to our customer base given their penchant for betting on the big U.S. sports,” agreed Emilio Hank, chief executive for Caliente Interactive.

Our readers will recall recent similar deals with Coral, MadBookie and Ladbrokes Australia.