Draftkings enters Australian market
News on 17 Apr 2018
News on 17 Apr 2018
Daily fantasy sports (DFS) provider DraftKings has secured a licence from the Northern Territory Racing Commission (NTRC) enabling the company to expand into the Australian market within the next few months.
“Within the last few years, Australia’s burgeoning fantasy sports market has dramatically evolved, adding a variety of daily fantasy sports platforms, feeding the appetite of the many passionate sports fans who love getting closer to the teams, athletes and sports they love,’” DraftKings Chief Executive Officer, Jason Robins, said.
DraftKings anticipates a strong appetite for its product citing an article by King & Wood Mallesons which estimates that the DFS market comprises around 1.65 million traditional fantasy sports players in Australia.
“Australia is an important market for DraftKings, as it combines devoted sports fans with sophisticated, tech-savvy consumers – exactly the kind of people who love competing on DraftKings,” Robins concludes.
