DraftKings may be emphasising its sports betting business following the liberalisation of the vertical in the United States this year, but the company has clearly not forgotten its daily fantasy sports roots, and has announced that it will soon launch a new and industry-first in-game DFS product branded Flash Draft.
The iOS and Android mobile product features contests in which players answer 5 questions, each essentially asking who will score more fantasy points in the next quarter or half. Players who answer questions correctly move up the leaderboard, and increase winnings from guaranteed prize pools and bonuses.
Players have just 15 seconds in which to select one of three players they believe will produce the most points in a given quarter. The more players that participate, the higher the potential bonus.