Draftkings in DFS deal with major U.S. sports bar chain

Online sportsbook and daily fantasy sports provider DraftKings has signed another partnership agreement strengthening its brand presence and services in the United States.

The company will deploy its daily fantasy sports experience and technology in a deal to exclusively provide the ‘Blazin’ Fantasy Football’ mobile app across the nation-wide outlets of restaurant and sports bar chain Buffalo Wild Wings, starting September 9.

The deal is supported by a major marketing and promotion campaign both on and off-premises and via a variety of media channels

“As America’s largest sports bar, millions of fans spend their game days at Buffalo Wild Wings each week,” Paul Brown, CEO of Inspire Brands, the parent company of Buffalo Wild Wings and Arby’s, said in a press release Wednesday. “We are thrilled to partner with the industry leader in fantasy, DraftKings, to deliver an experience to our guests that they can’t get anywhere else.”

Buffalo Wild Wings employs 44,000 people at outlets across every US state.

Although the companies have not confirmed or announced any sports betting collaboration beyond the current DFS agreement, analysts have pointed out that the legal and business environment in the US is favourable to such a project.

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