DraftKings inks latest mixed martial arts partnership

Fantasy sports provider DraftKings, Inc. has announced its latest partnership with the UFC, a prominent mixed martial arts organisation.

As well as being named UFC’s Official Fantasy Sports Partner, DraftKings will receive prominent stadium and PPV brand placement for all major events, as well as joint promotion across all UFC web properties and social channels.

UFC fans will be offered entry into weekly fantasy MMA contests for a variety of prizes that include one-on-one experiences with UFC stars and personalities and entry into premier UFC events.

“Like all major sports and leagues, we continue to strive for ways to offer the most thrilling and innovative experiences for our fans and working alongside the leaders of the daily fantasy sports industry offers a cutting edge platform for daily action and entertainment,” said Michael Mossholder, senior vice president of global marketing partnerships for UFC.

DraftKings recently unveiled Daily Fantasy MMA and clinched an exclusive partnership with UFC light heavyweight champion Jon Jones.